We have prepared the logo, video and social media communication for the presentation of the first Italian foundation to be concerned with the soil. Re Soil Foundation intends to become the think tank promoted by the University of Turin, the University of Bologna, Coldiretti and Novamont Spa which, beginning from the soil, provides research and practical, viable solutions for dealing immediately with themes of soil degradation linked to climate change. The aim is to bring this theme and an innovative interpretation of climate change to the attention of the scientific community and the general public.