Each day we review all the articles published in daily newspapers and online which tackle a specific theme or which mention several concepts or key words. We do this for our clients and in order to develop new projects. We select articles for our clients based on key words, necessary attention indicators, alerts for situations that require intervention and proposed solutions. We check the cyclical nature of various themes and occasions when information is used scientifically to impose a theme, sometimes with malicious intent. We analyse flows, dynamics and, where necessary, the possible backstory to information. We work on flows and data and on the knowledge of how the editorial staff of a news team actually works. We therefore attribute “sentiment” to news, both with respect to the socio-political context and the specific needs of a client. We analyse how a news item or a theme can evolve over time and are transformed in relation to various media or social media channels.